South Scope, the English-language film magazine launched the March issue with its cover girl Trisha at Rain Tree Hotel in Chennai. Trisha Said: "This is not only my first photo shoot for a magazine, but the very first one ever since I became an actress. I owe it to Southscope who invested a lot of time and energy to make this happen. I think, I shed my cute looks to turn hot in this photo shoot and I'm so happy with the outcome." Moorthy Sreenivasulu the publisher & Managing Director of the magazine was present at the occasion which saw a huge turnout of pressmen from print, visual and Internet media.